Strategic foundations
IIHB’s listed capabilities include Brand Planning, Brand Architecture, Brand Strategy, Brand Consulting, Naming and Copywriting. Together, they establish the decisions that guide a brand before it becomes a visible system.
The scope is not a fixed package: the relevant disciplines are assembled around the context and ambition of each project.
Expression and implementation
The studio also lists Brand Identity, Logotypes, Concept Boards, Color Study, Typography, Signals, Illustration and Graphic Applications, alongside UI/UX Design, Social Media Management and HTML5 Responsive Websites.
The intention is continuity: strategic choices should be legible in the identity and in the touchpoints where people meet the brand.