A core consideration
Sustainability is at the core of the studio’s stated practice. The work considers eco-friendly design while pushing brands forward and into the future.
This means treating environmental questions as part of the design brief, not as a separate layer added at the end of a project.
The working lenses
IIHB cites sustainability audits, environmental impact assessments and lifecycle analyses as part of its process. The stated aims are to reduce carbon footprints, conserve resources and promote biodiversity.
Every project has a different context; the relevant analysis and decisions should be established with the client at the beginning of the engagement.