Notes

Venture model

A different structure for startup partnerships.

A partnership model that can offset up to 50% of service costs through equity.

Visual context from the IIHB archive
A partnership model that can offset up to 50% of service costs through equity.

A partnership format

IIHB’s Venture Model is designed for startup partnerships. It allows the studio to offset up to 50% of its service costs in exchange for equity.

The model is presented as a way to bring expert brand services into the conversation while protecting a company’s financial runway.

Brand work at a consequential stage

The model connects brand development with the phase in which a startup is seeking meaningful market growth. It frames the relationship as a shared commitment to the value that can be created over time.

The precise scope, terms and suitability of each collaboration are defined in conversation with the studio.