IIHB notes
Beyond identity.
IIHB perspectives on venture, sustainability and the capabilities behind every project.
Venture model · IIHB Editorial · August 18, 2026
How can a startup pay for branding without draining cash?
A practical venture model can offset up to 50% of brand service costs through equity, when the fit and terms are right.
Read noteSustainability · IIHB Editorial · August 18, 2026
How do you integrate sustainability into brand design?
Sustainability becomes more credible when audits, impact assessments and lifecycle questions enter the brief before the visual system is defined.
Read noteCapabilities · IIHB Editorial · August 18, 2026
What services does a company need to build a complete brand?
A complete brand is not only a logo. It connects strategy, identity, architecture, expression and the digital touchpoints people use.
Read noteBrand strategy · IIHB Editorial · October 28, 2026
Reposition or refresh?
Branding's most expensive decision rarely starts with the logo.
Read noteNaming · IIHB Editorial · November 2, 2026
Naming: 5 tests before you choose
A name is chosen in one meeting and used for decades. Changing it later costs registrations, signage, stationery, domains and, above all, the recognition you've earned. So before we fall for an option, we run it through five tests.
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